About Us

Helping Families Build Financial Confidence for Life

Mom. Author. Investor. Founder. Financial Educator.

Meet Jess Lawrence

Hi, I'm Jess — a financial educator, business owner, and mom on a mission to make money management simple and approachable for everyday families.

I started Face Your Finances after years of working one-on-one with small business owners and real estate investors who felt overwhelmed by their finances. I saw how much stress and shame often surrounded money — and how a little clarity could completely change a family’s future.

Through my book Face Your Finances, online courses, and digital tools, I help families learn how to organize their money, build sustainable wealth, and approach investing with confidence. My approach is grounded in real-life experience — balancing entrepreneurship, motherhood, and financial freedom alongside my husband, Wes, and our son, Graham.

We know firsthand what it means to juggle bills, budgets, and big dreams — and that’s why Face Your Finances was created: to help families like yours move from surviving to thriving.

Our mission is simple: to empower families with the knowledge, tools, and confidence to face their finances, invest wisely, and build wealth that lasts for generations.

Our Approach

Simple Steps. Real Results. Confidence That Lasts.

1. Real Talk, Real Results

We cut through the noise and deliver straightforward financial education that actually makes sense. No jargon, no judgment — just practical tools that help you take action right away.

2. Empowering Financial Education

Our books, courses, and templates are designed to meet you where you are. Whether you’re building your first budget or preparing to invest in real estate, we’ll guide you step by step with clarity and encouragement.

3. Family-First Financial Freedom

Money affects every part of family life — from daily peace of mind to long-term security. That’s why our focus is on creating financial systems that fit your lifestyle, your goals, and your values.

Your Next Step